McAllen’s biggest, brightest and most anticipated event of the holiday season will be held on Saturday, Dec. 6. City of McAllen leaders and parade sponsors hosted a press conference Nov. 10, 2014 at La Plaza Mall and unveiled details regarding the newly revamped McAllen Holiday Parade. This year the City has plans to grow it on an even bigger scale to match the City’s tremendous growth. La Plaza Mall will serve as a presenting sponsor for the parade. The City will partner with major event and parade production companies to produce the largest illuminated holiday parade in Texas. It will feature a large array of giant helium-filled balloons similar to those seen in the Macy’s Thanksgiving Day Parade.

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